Laurel Labs helps companies develop technology platforms and build value

Since its inception in 2017, Laurel Labs has focused on the intersection of innovation and value creation.

Recent projects include:

  • Developing mobile and web apps for use cases in consumer IoT, health tech, micro-mobility, media, prop tech, social networks

  • Conceiving and building AI-driven tools

  • Managing all stages of product development for software and hardware companies

  • Defining requirements and go-to-market budgets for technology products

  • Providing executive coaching, management consulting, and fractional c-suite services

  • Advising founders on successful venture capital raises, acquisitions, and buyouts

Selected clients

  • Greg Easley

    Greg Easley is a technology executive, entrepreneur, and consultant with deep experience working with emerging technologies, developing hardware and software products, and building companies. He has co-authored patents, structured partnerships and mergers, and founded multiple VC-backed startups with successful exits.

    Easley has advised dozens of companies in industries ranging from green tech to fashion to consumer electronics. In 2011 he co-founded Realtime Immersion, a venture-funded company that developed patented VR camera systems and pioneered live VR video for sports and entertainment events. Easley received a BA with High Distinction in English from the University of Virginia and continued there in the modern studies graduate program.

  • Aike Müller

    Aike Müller is an experienced entrepreneur, product developer, cybersecurity expert, and startup advisor. He began his career at PwC performing technical diligence for M&A deals. He gathered extensive experience as an innovation and business consultant for clients in airfreight retail, logistics, government, and food.

    With Keezel, Aike invented and developed an award-winning hardware cybersecurity solution. He successfully raised venture capital and sold the product direct-to-consumer in more than 135 countries and in major retailers in the US, Europe, and Japan. Aike has a proven track record in developing app and software for connected devices, including firmware and scaleable backend. He also advises startups on product development and strategy.

  • Bo Lasater

    Bo Lasater is skilled in product design, project management, analytics, modeling, and AI systems. After co-founding two companies that provided services for e-commerce sites, Bo has since focused on digital media and video games through companies like Super Ego-Games, Six Waves, Kixeye, Addicting Games, PopSugar, Glu Mobile, and EA. Bo has also completed gamification projects for My Space, Lottery Now, and Imgur.

    Having recently built AI systems for autonomous agents, Bo has a strong understanding of large language, diffusion and convolution models. This year he led an effort to use AI to generate content for Making Fun's next-generation RPG game. Bo has a BS in mathematics from Princeton and master’s degrees in computer science and business administration from Rice.

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