We Help You Build What's Next

    Laurel Labs is a boutique consulting firm specializing in rapid software prototyping, AI-powered product development, and strategic advisory on emerging technology and disruption.

    Founded by entrepreneurs

    With decades of collective experience launching products and scaling businesses, we help founders and executive teams turn ideas into launch-ready products—fast.

    What We Do Best

    Our expertise spans across rapid development, AI integration, and strategic leadership to help you innovate and succeed in the AI era.

    MVP Development & Rapid Prototyping

    • Turn concepts into working prototypes in days—not months
    • Leverage AI tools to build lean MVPs and get real-world traction
    • Combine technical execution with user-centric design and agile delivery
    • Engage build-measure-learn loops for rapid improvements

    AI-Driven Innovation

    • Integrate AI and automation into new and existing products
    • Use generative AI tools (proprietary and open-source models) to accelerate development
    • Create content and gather customer insights with AI
    • Guide companies through the strategic use of AI—from ideation to implementation

    Strategic Advisory & Fractional Leadership

    • Serve as your on-demand CTO, COO, or CPO
    • Align product strategy with market realities
    • Build go-to-market plans, ops systems, and customer-facing materials
    • Provide expert guidance throughout your product lifecycle

    Recent Work

    We've helped businesses across multiple industries innovate and grow with our expertise in AI and rapid development.

    Social

    App-based Dating Club

    Exclusive matchmaking platform for high-end clients with AI-powered matching algorithm.

    Healthcare

    AI-enabled Healthtech Wearable

    Smart wearable device with companion app for real-time health monitoring and insights.

    Entertainment

    Vertical Social Network

    Community platform focused on streaming recommendations and personalized watchlists.

    Transportation

    Micromobility Platform

    Customer-facing app and backend management system for urban mobility services.

    Real Estate

    PropTech

    Smart property management system with IoT integration from prototype to scale.

    Consumer

    Internet of Things

    Personal security solution leveraging BLE and biometric security.

    Why Laurel Labs

    We combine technical expertise with strategic vision to help you navigate the complexities of product development in the AI era. Our approach is hands-on, results-driven, and focused on creating real value for your business.

    • Deep startup and VC experience
    • Hands-on and execution-focused team
    • Agile product development methodology
    • AI-native workflows
    • Results delivered to dozens of companies across industries

    Our Innovation Process

    1. Discovery & Strategy

    We identify opportunities, align with your business goals, and create a strategic roadmap.

    2. Rapid Prototyping

    We build MVPs and working prototypes quickly, integrating AI tools and technologies.

    3. Testing & Iteration

    We gather feedback, measure results, and iterate on your product for maximum impact.

    4. Scaling & Optimization

    We help you scale successfully with the right technology, processes, and strategic guidance.

    Our Team

    We're a team of entrepreneurs, product builders, and technologists who've been in your shoes.

    Greg Easley

    Aike Müller

    Bo Lasater

    Max Benzian

    Ready to Build What's Next?

    Get in touch to discuss how we can help turn your ideas into reality with our AI-powered approach.